About Me
For more than 20 years, Carl Burcham has directed national and international marketing campaigns for such corporate giants as Shell and Chevron, federal agencies such as the U.S. Postal Service and venture capitalized starts-ups such as KARA Technology. His knowledge base spans the business spectrum of organizations large and small, traditional and non-traditional, public and private. Burcham’s writing credits include three non-fiction books and three novels. During his career, he has written and delivered speeches and presentations on marketing and branding to a variety of diverse audiences in such industries as oil & gas, retail, education, e-commerce and postal services. Burcham has presented to domestic audiences in 21 states and to global audiences in Great Britain, France, Thailand, Finland, Australia, New Zealand, Canada and China. His company—Burcham Group—specializes in brand marketing and communications. Burcham lives north of Houston in The Woodlands, Texas.
Recent Entries
For Breakthrough Results--Be Original
They pack small nightclubs and honky-tonks playing “covers” of the latest Top 40 hits. Many make a musical career out of this uncreative a... read more
Sales: Entertain to Engage
The advertisements are unmistakable, loud, deliberately tacky and “in your face” but inevitably entertaining. Frequently they include a live aud... read more
Position Yourself for "Overnight" Success
You’ve probably never heard of H. David Dalquist but chances are that you have heard of (and most likely used) his creation. In 1950, the Minneapo... read more
Marketing is Everyone's Business
As a Little Leaguer, my favorite position was Centerfield. I loved to mimic basket catches and peg runners rounding second base and heading for thir... read more
Words Matter: Strong Brands Need Powerful Words
In 1975, Chrysler accidentally discovered the value of words to increase sales. With high gas prices forcing American consumers to buy smaller cars,... read more
Competitive Advantage: Carve Out Your Own Niche
Okay, here’s your marketing challenge. You own and operate a 16-room hotel in a picturesque valley near a major interstate and medium-sized airport.... read more
New Products: Inspiration is Right in Front of You
As a student at the Massachusetts Institute of Technology, Helen Greiner spoke frequently to her mother about the possibilities of using robots for ... read more
Market Research: the "Angel" is in the Details
Imagine that you are the product manager for a new low-cal food called Sweet Cravings, a sugary munchable that comes in 12 delicious flavors. You’... read more
