Competitive Advantage: Carve Out Your Own Niche
Okay, here’s your marketing challenge. You own and operate a 16-room hotel in a picturesque valley near a major interstate and medium-sized airport.... read more
2 years ago
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For Breakthrough Results--Be Original
They pack small nightclubs and honky-tonks playing “covers” of the latest Top 40 hits. Many make a musical career out of this uncreative a... read more
6 months ago
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Market Research: the "Angel" is in the Details
Imagine that you are the product manager for a new low-cal food called Sweet Cravings, a sugary munchable that comes in 12 delicious flavors. You’... read more
2 years ago
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Marketing is Everyone's Business
As a Little Leaguer, my favorite position was Centerfield. I loved to mimic basket catches and peg runners rounding second base and heading for thir... read more
2 years ago
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New Products: Inspiration is Right in Front of You
As a student at the Massachusetts Institute of Technology, Helen Greiner spoke frequently to her mother about the possibilities of using robots for ... read more
2 years ago
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Position Yourself for "Overnight" Success
You’ve probably never heard of H. David Dalquist but chances are that you have heard of (and most likely used) his creation. In 1950, the Minneapo... read more
2 years ago
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Sales: Entertain to Engage
The advertisements are unmistakable, loud, deliberately tacky and “in your face” but inevitably entertaining. Frequently they include a live aud... read more
2 years ago
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Words Matter: Strong Brands Need Powerful Words
In 1975, Chrysler accidentally discovered the value of words to increase sales. With high gas prices forcing American consumers to buy smaller cars,... read more
2 years ago
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